CaliberMind's platform, a B2B SaaS marketing analytics platform, was suffering from a complex navigation system and an outdated aesthetic. This friction led to slow and costly user onboarding with users struggling to adopt key features, resulting in lower platform utilization and a risk of customer churn. The platform needed a strategic UX overhaul to rapidly increase time-to-value for its high-profile B2B clientele.
Sunday’s one size fits all payment model limited access to a broader customer base and created unnecessary friction at checkout. Fuego UX reimagined the funnel, pricing options, and checkout experience to boost acquisition and increase long-term value.
Fuego UX partnered with Yahoo to execute high-impact research across internal and consumer-facing products. The goal was to leverage qualitative and quantitative insights to reduce operational inefficiencies, improve engagement, and validate high-risk initiatives before launch.
Beeline’s legacy vendor management system was creating operational drag through inconsistent UX, performance bottlenecks, and inefficient workflows. These issues slowed time-to-hire, increased support costs, and reduced platform adoption across corporate clients and contingent workforce teams. The challenge was to reposition the platform from a cost center into a streamlined, intuitive, scalable tool that accelerated workforce management operations.
EVCS was rapidly expanding its physical charging network, but its legacy mobile app presented a critical bottleneck. The lack of subscription plan integration and a cumbersome interface were creating user friction and hindering network adoption. The core challenge was redesigning the app to deliver a seamless experience that could scale efficiently to meet growing user demands without the overhead of building a large, in-house design team.
Love My Air Denver needed to ensure every dollar spent on its digital platforms delivered meaningful impact for residents. With limited public funding and unclear user insight, the risk of misaligned investments was significant. Fuego UX helped clarify priorities by grounding decisions in real community feedback and behaviors.