Flexible payment strategy and design for D2C eCommerce platform
Fuego helped the client craft a flexible, pay-as-you-go experience for their eCommerce site to increase conversion rates and customer retention while making the D2C product accessible to a new subset of customers.
Competitive Analysis, User Research, Usability tests, Rapid Prototyping, UX Strategy, User flow mapping, Collaboration with engineering
Clear concise communication of value and price transparency and high visibility into subscription package contents. Redesign of cart flow across multiple iterations and A/B tests
The client wanted to make plans accessible to all homeowners which led us to explore simple to understand bundling, pricing, and checkout options.
Redesign of a no-code workflow automation SaaS platform
Love My Air
Using research to unlock user insights and help Denver residents love their air.
Modernizing the UX for a Leading Alcohol Logistics Platform
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