We talk to the people shaping
design & product.

It's Fuego UX's interview series with the people actually shaping design and product — research leads, design directors, educators, and founders from companies like Figma, Nielsen Norman Group, LinkedIn, Google, Netflix, and Amazon. Each episode is a short, focused conversation about how they work, what they're seeing change, and what they'd tell someone earlier in the path. Episodes run 10–20 minutes.

Fuego UX co-founder Alex Smith hosts. He started it because the same problem kept showing up across client work: teams struggling to ship intuitive digital experiences, with no shortage of opinions and very little access to how experienced design leaders actually make those calls. The show exists to give those leaders a platform to share their playbooks in a casual, conversational setting — the kind of advice you'd get over coffee, not from a conference stage.

Design and product leaders, individual contributors weighing their next move, and cross-functional partners — PMs, engineers, founders — who want to understand how design decisions get made. Episodes are short enough for a commute and specific enough to hand to a teammate.

If you work in design, research, or product and have a perspective you wish someone had shared with you earlier, we want to hear it. We look for practitioners and leaders with real operating experience over follower counts — people who can talk concretely about tradeoffs they've made.