Product Design
Workforce Management
12 months

UX Research
User Interviews & Surveys
Workflow Redesign
High-Fidelity Prototyping
Design System Strategy
Lead Product Designer
UX Researcher
Product Designer

Fuego UX was brought in to make a strategic investment in the platform's usability. We conducted a comprehensive discovery process to identify the most costly user pain points and inefficiencies. We created personas, redefined user flows, and designed high-fidelity prototypes aligned to measurable performance outcomes. Over a year, Fuego UX acted as an accelerator to Beeline's internal teams, providing specialized expertise and external perspectives through regular design review sessions. This close collaboration ensured the redesigned platform met the immediate user needs while future-proofing the system against further technological debt.


The redesigned platform delivered measurable improvements across efficiency, adoption, and operational cost.
• Streamlined workflows reduced administrative friction and accelerated deployment cycles.
• Increased adoption through intuitive, persona-based experiences.
• Reduced training and support costs through improved consistency and clarity.
• Personalized user experiences strengthened platform value and client retention.

"Strategic design transformed Beeline’s platform into a high-performing, user-centered system that drives efficiency and long-term growth."
