Calibermind
Project Type
Industry
Timeline
Product Design
Marketing Analytics
4 months
Driving SaaS Performance Through Improved Usability
CaliberMind's platform, a B2B SaaS marketing analytics platform, was suffering from a complex navigation system and an outdated aesthetic. This friction led to slow and costly user onboarding with users struggling to adopt key features, resulting in lower platform utilization and a risk of customer churn. The platform needed a strategic UX overhaul to rapidly increase time-to-value for its high-profile B2B clientele.
Services
UX Audit
Information Architecture Redesign
Design System Implementation
High-Fidelity Prototyping
Team
Senior UX Designer
UI Designer
Designing for Clarity and Scale
Fuego UX restructured the information architecture to streamline navigation and reduce the cognitive load required for users to find high value features. We introduced a scalable Material UI based design system to make future development efforts more efficient. High-fidelity mockups allowed seamless handoff to engineering and ensured the solution was robust and efficient.
Results
Improved usability directly increased platform value and efficiency.
• Faster onboarding time and improved user understanding which reduced training costs.
• Higher adoption of key features driving long-term retention and reducing churn.
• Reduced customer support requests and operational overhead.
• The fresh, modern look and feel reinforced CaliberMind's image as a leading, professional-grade tool.
