Your Product Strategy and User Experience Partner

We evolve product experiences for innovative brands with a focus on driving ROI and user satisfaction.

UX Design
Product Strategy
User Research
Branding
Design + AI
Embedded Talent

Our Work

EVCS

Scaling an Electric Charging app in order to meet user demands.

CaliberMind

Improving navigation and overall look and feel for a CMO tool.

Branded

A data driven web app experience for an ecommerce management platform.

Airfind

Creating a unified design system for a consistent user experience.

DocQ

Redesign of a no-code workflow automation SaaS platform

Wineshipping

Modernizing the UX for a Leading Alcohol Logistics Platform

Sunday

Flexible payment strategy and design for D2C eCommerce platform

Beeline

Evolving a legacy vendor management system by enhancing consistency and streamlining UI.

Love My Air

Using research to unlock user insights and help Denver residents love their air.

Designing better products starts with collaboration

Our approach to product design starts with your team and your users. We begin by forming a deep understanding of your users and their needs. We collaborate directly with your team and cross-organizational stakeholders to create experiences that delight customers and drive measurable results.

How we view the world
Human-centered design is at the core

We start with user research to truly understand your users' needs and goals. We align these goals with your business objectives to drive value.

Simplicity is key

We avoid unnecessary complexities in favor of clean intuitive designs that users can easily understand. We refine aesthetics and amplify usability to strengthen your brand.

Iterative design process

We validate our designs through feedback and iterations. We refine designs over multiple iterations to ensure we deliver the best possible solution.

Recent Podcasts

The Secret Nuances of Global Design: Color, Privacy, and Language You Miss

In this conversation, Karla Fernandes discusses her journey from graphic design to web development and ultimately opening her own company as a digital nomad. She shares fascinating insights on how language and culture significantly affect digital design, noting differences in design patterns, color usage, and even nuances in word meaning across countries. Karla offers advice on designing for new regions, emphasizing the need for designers who understand the local language, potential design breaks from long words, and differing views on data privacy. Finally, she encourages new designers to "play" with the available tools, go beyond basic UX/UI skills, and constantly experiment, citing her own use of AI to produce an album for her mother as an example.

Doreen Lorenzo on How Creativity is the Job Skill of the Future

In this conversation, Doreen shares her journey into design, emphasizing the importance of creativity, critical thinking, and ethics in design education. She discusses the role of AI in design, the necessity of teamwork, and offers valuable advice for new designers entering the workforce.

Dan Saffer on the Evolving Role of Designers in an AI-driven World

In this conversation, Dan Saffer explores the intersection of design and artificial intelligence, discussing his journey from a seasoned designer to an educator at Carnegie Mellon. They delve into the current state of AI, addressing the gap between expectations and reality, and the importance of user experience in AI tools. The conversation also touches on the challenges faced by new designers in an AI-driven job market and the evolving role of designers in creating meaningful AI experiences.

FAQ
What size companies do you work with?
Do you work on complex applications / SaaS?
Why Fuego?
What is the typical length of a project?
What industries do you have experience in?
Where is your team based?
Do you do marketing websites?
Do you do front-end development?
How do you work with our Team?