Fuego is a UX Research, Strategy and Design agency

We evolve product experiences for innovative brands with a focus on driving ROI and user satisfaction.

UX Design
Product Strategy
User Research
Branding
Design + AI
Embedded Talent

Our Work

EVCS

Scaling an Electric Charging app in order to meet user demands.

CaliberMind

Improving navigation and overall look and feel for a CMO tool.

Branded

A data driven web app experience for an ecommerce management platform.

Airfind

Creating a unified design system for a consistent user experience.

DocQ

Redesign of a no-code workflow automation SaaS platform

Wineshipping

Modernizing the UX for a Leading Alcohol Logistics Platform

Sunday

Flexible payment strategy and design for D2C eCommerce platform

Beeline

Evolving a legacy vendor management system by enhancing consistency and streamlining UI.

Love My Air

Using research to unlock user insights and help Denver residents love their air.

Designing better products starts with collaboration

Our approach to product design starts with your team and your users. We begin by forming a deep understanding of your users and their needs. We collaborate directly with your team and cross-organizational stakeholders to create experiences that delight customers and drive measurable results.

How we view the world
Human-centered design is at the core

We start with user research to truly understand your users' needs and goals. We align these goals with your business objectives to drive value.

Simplicity is key

We avoid unnecessary complexities in favor of clean intuitive designs that users can easily understand. We refine aesthetics and amplify usability to strengthen your brand.

Iterative design process

We validate our designs through feedback and iterations. We refine designs over multiple iterations to ensure we deliver the best possible solution.

Recent Podcasts

Design Leader Insights - Emanuela Damiani

In this conversation, Emanuela shares her journey into UX design, highlighting the importance of curiosity in understanding user behavior. She discusses the complexities of designing for a diverse user base at Mozilla, emphasizing the need for empathy and accessibility. The conversation then shifts to leadership in UX teams, where she talks about the challenges of keeping a team motivated in a fast-paced environment, the significance of celebrating small wins, and the balance between deep thinking and delivery.

Design Leader Insights - Kate Moran

In this conversation, Kate shares her journey into UX and her current role as VP of Research & Content at Nielsen Norman Group. Kate emphasizes a pragmatic and research-based approach to AI, avoiding the hype and focusing on evidence-based insights. For those entering the UX field, Kate advises embracing change and staying adaptable. She notes that the field is dynamic and requires continuous learning and flexibility.

Design Leader Insights - Jose Coronado

In this conversation, Jose shares his journey from industrial design to the intersection of design and business. He emphasizes the importance of understanding business metrics and aligning design strategies with organizational goals. The discussion also covers the evolving role of design operations, the impact of technology on design, and valuable advice for new designers entering the field.

FAQ
What size companies do you work with?
Do you work on complex applications / SaaS?
Why Fuego?
What is the typical length of a project?
What industries do you have experience in?
Where is your team based?
Do you do marketing websites?
Do you do front-end development?
How do you work with our Team?