Love My Air
Strategic UX research that grounded Love My Air's investments in real resident needs and behaviors.
Maximizing Public Impact Through Strategic UX Research
Love My Air Denver needed to ensure every dollar spent on its digital platforms delivered meaningful impact for residents. With limited public funding and unclear user insight, the risk of misaligned investments was significant. Fuego UX helped clarify priorities by grounding decisions in real community feedback and behaviors.
- Services
- UX Research
- Generative Interviews & Surveys
- Team
- UX Research Lead
- UX Researcher
Research-Driven Prioritization
We conducted comprehensive UX research through interviews and surveys with Denver residents, alongside a thorough UX audit of the existing digital ecosystem to pinpoint specific usability issues that were causing user drop-off and support drain.
The research was synthesized to uncover critical user needs, such as the desire for a more personalized air quality experience. Findings directly shaped feature prioritization and onboarding improvements.
Results
Clear direction enabled confident investment and stronger engagement.
Smarter Budget Allocation
Focusing budget only on solutions that directly addressed immediate user frustrations and unmet needs in the current market.
Higher Activation and Retention
Increased activation and retention through a refined onboarding experience.
Greater Mission Impact
Enhanced mission impact through personalized, engaging user journeys.
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