Fuego Field Notes

The Fuego UX blog covers user research, product design, and UX strategy for B2B SaaS and AI-forward teams. Posts range from practical research methods and decision-making frameworks to write-ups from the Design Leader Insights podcast, where design and product leaders share what they wish they'd known earlier.

Articles are written by our practicing researchers and designers, alongside recaps and insights drawn from interviews with design leaders across companies like LinkedIn, Google, Netflix, and Figma.

Core themes include user research (evaluative and generative), design strategy, decision quality, UX in an AI-accelerated market, hiring and career growth in design, and how research lowers the cost of building the wrong thing. Many posts pair a practical takeaway with a real client or podcast example.

It's Fuego UX's interview series with the people actually shaping design and product — research leads, design directors, educators, and founders from companies like Figma, Nielsen Norman Group, LinkedIn, Google, Netflix, and Amazon. Each episode is a short, focused conversation about how they work, what they're seeing change, and what they'd tell someone earlier in the path. Episodes run 10–20 minutes.