Flexible payment strategy and design for D2C eCommerce platform

The Problem

Fuego helped the client craft a flexible, pay-as-you-go experience for their eCommerce site to increase conversion rates and customer retention while making the D2C product accessible to a new subset of customers.

The Process

Competitive Analysis, User Research, Usability tests, Rapid Prototyping, UX Strategy, User flow mapping, Collaboration with engineering

The Results

Clear concise communication of value and price transparency and high visibility into subscription package contents. Redesign of cart flow across multiple iterations and A/B tests.

The client wanted to make plans accessible to all homeowners which led us to explore simple to understand bundling, pricing, and checkout options.

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