DocQ, a rapidly growing SaaS solution focused on HR workflows, approached Fuego UX to address the challenges posed by feature creep, user confusion, and increased customer support requests. The goal was to create a more unified, modern, and intuitive user experience.
DocQ
Redesign of a no-code workflow automation SaaS platform
The Challenge
As DocQ experienced rapid growth, the addition of new features led to user confusion and an increase in customer support requests. The platform lacked a cohesive and intuitive user experience, hindering user adoption and satisfaction.
The Work
Fuego UX collaborated with DocQ to conduct in-depth customer interviews and research to gain insights into user pain points and requirements. Based on these findings, the team developed a comprehensive UX strategy and a new visual design language. The redesign process involved creating a unified design system, ensuring consistency across the platform.
Fuego UX focused on:
- simplifying workflows
- enhancing usability
- streamlining key use cases
- reducing user frustration and confusion
The Results
The implementation of the new UI library brought consistency to DocQ's platform, improving the overall user experience. The redesigned workflows and intuitive interface led to a significant reduction in customer support requests, indicating increased user satisfaction and ease of use. Fuego UX's research-driven approach and user interviews provided valuable insights that informed the new UX design of the platform. By maintaining key use cases while addressing user pain points, the redesign successfully reduced frustration and confusion, empowering users to effectively utilize DocQ's features.
Fuego UX's expertise in UX/UI design and the creation of cohesive design systems enabled DocQ to transform their SaaS platform, delivering a modern, intuitive, and user-centric experience that reduced customer support requests and enhanced user satisfaction.
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