Ube Urban on Why Your Career Needs More Than Design Skills

Ube Urban shares a critical perspective on the transition to design leadership, emphasizing that true leadership goes beyond titles and demands constant self-reflection and genuine consistency across all aspects of life. The discussion pivots to the importance of empathy, not just for users, but for internal stakeholders, developers, and product managers, advocating for a working knowledge of their worlds to foster better collaboration. Finally, he offers profound advice for new designers entering the industry today, stressing that personal brand and work ethic, what makes you truly different, are far more valuable and enduring than any specific tool or certification, especially in the age of AI.