Strategy

Our strategy services span competitive analysis, new product strategy, pricing strategy, improving user-flows, and systems design.

User Flows

Visualizing and laying out each interaction, page, click, and step in a low fidelity file allows us to visualize the flow and gain feedback upon which iterations follow.

Journey Mapping

Journey mapping not only outlines the steps a user takes as they experience the product, but also considers the user’s feelings, frustrations, and delight at each touch point. It can also display how the user’s relationship with the product can change over time.

Product Design Strategy

Design strategy helps teams prioritize areas of focus and the steps needed to reach a cohesive user experience. Our design strategy is done with clear alignment with the product and engineering roadmaps and results in a clear product design roadmap that can be imported into Trello or Jira.

Service Design

UX is often part of a customer experience. Our service design strategy is focused on envisioning, mapping, and simplifying the employee and customer experiences to make it seamless and efficient for both parties to accomplish tasks throughout the digital journey.

DesignOps

Design Operations helps with the orchestration of a design team by organizing processes, tools, and ways of collaboration. We partner with design and product teams to help teams climb the Design Maturity Framework by implementing best in class Design Operations practices. The aim of DesignOps is to create a successful and scalable UX program that becomes ingrained in the organizational culture.

Accessibility

Any digital experience with a sizable audience will need to be designed for users with disabilities. Our audit is focused on meeting the legal standards of WCAG 2.0 compliance and ensures that the UX is inclusive for all users.

Design Sprints

Our sprints are 1 to 3 weeks of hands-on sprint workshops involving rapid prototyping to conceptualize and validate ideas as well as determine product market fit. We utilize collaboration tools like FigJam and Miro to allow stakeholders and users to collaborate on a virtual whiteboard.

Other Services

Research

• Surveys
• User Interviews
• Usability Testing
• Competitive Research
• UX Audit
• Personas

Design

• Wireframing
• High Fidelity Designs
• Visual Design
• Design QA with Development
• Design Systems
• Prototyping
• Website Design

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