We provide a deep analysis of your users’ interactions including qualitative interviews and feedback sessions.
Surveys are a quick and efficient way to gain a pulse on user sentiment. It is easy to make assumptions for users, but continual surveys help eliminate internal bias from design decisions.
USE & VALUE
Gather user insights
Assess user needs
Identify pain points
Evaluate product satisfaction
Interviews help us understand user frustrations, desires, and usage patterns. Our team conducts interviews early in the research phase to inform product design direction. Investing in interviews ensures that users' true needs are incorporated into product design roadmaps.
USE & VALUE
Reveal user behaviors, motivations, and needs
Primary research
Gather both qualitative and quantitative data
Contextual interviews are a form of ethnographic research in which users are interviewed within their natural environment. The researcher is able to observe the user complete their regular tasks and ask questions that uncover both explicit and implicit pain points and needs.
USE & VALUE
Reveal hidden frustrations
Primary research
Evaluate user behaviors, motivations, and needs
Usability testing is observational research performed by our team directly with users. Users are given instructions to complete various tasks within the digital product and are recorded while click tracking is enabled. Common themes are analyzed to simplify task completion within the digital experience.
USE & VALUE
Identify usability issues
Primary research
The competitive landscape holds critical information about the alternative digital experiences users may be considering. It is important to know how competitors have invested in UX and how it is perceived by their users.
USE & VALUE
Analyze market
Examine strengths of competitors
Inform product decisions
A quick way to assess your current experience, our team of UX experts will perform a comprehensive audit of your user experience and create a scorecard which measures areas for improvement and opportunities.
USE & VALUE
Evaluate existing product experience
Identify problems and improvement opportunities
Archetypical user profiles created using information collected from surveys and user interviews; and are used to align team goals. Personas represent the various needs of a user group and outlines what each type of user’s pain points, motivations, and behavioral patterns are.
USE & VALUE
Learn about each user type
Help guide design to match user behavior
Discovery workshops are focused, collaborative sessions used to gain consensus between team members and stakeholders on the current state and goals of a project.
USE & VALUE
Enable teams to work collaboratively
Clarify what success looks like across departments
Increase efficiency
Reduce redundancy
Card sorting is part of the process of designing an optimal information architecture. Users organize topics into groups they believe are related, revealing insight into users’ mental models.
USE & VALUE
Allows information architecture to meet users’ expectations
Identify issues in category structure
Uncover how users view content
Diary studies ask users to log certain behaviors as they occur over a longer period of time. This provides a deeper understanding of different contexts for the relevant behaviors.
USE & VALUE
Deep understanding of contextual insights
Reveal higher level trends
Minimal reliance on recall data
Tree testing is part of the process of evaluating a pre-existing information architecture or prototype of one. Users are asked to click through a hierarchical menu until they find the location they believe to be what they need to complete the different tasks they are presented with.
USE & VALUE
Evaluating hierarchy or navigation menus
Allows information architecture to meet users’ expectations
Uncover users’ mental model
Let Fuego find you the answers.
