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May 2, 2024

3 Reasons Evaluative and Generative Research is Invaluable

Don't just run with your assumptions as a Product Manager or Designer. Challenge your assumptions and UX choices with evaluative research. Don't just ask users what they want. Uncover what they really need with generative research.

Don't just run with your assumptions as a Product Manager or Designer. Challenge your assumptions and UX choices with evaluative research. Evaluative research is a method of testing digital experiences with users to provide insights to guide and refine future product design decisions.

3 reasons evaluative research is invaluable in digital product design and development:

🔥 It allows teams to quickly integrate feedback loops into the product design lifecycle to validate UX decisions.

🔥 It saves precious engineering time and resources by only pushing validated experiences to code.

🔥 It builds understanding and empathy for users across your organization, leading to human-centered products.

Are you truly listening to your users? Or relying on assumptions and building what the business thinks customers want?

Don't just ask users what they want. Uncover what they really need. Generative research is an exploratory approach that reveals deeper user insights and unmet needs.

3 reasons generative research is invaluable in digital product design and development:

🔥 It reveals unexpected insights into user motivations and needs that spark true innovation vs incremental improvements.

🔥 It validates you're solving the right problems early by challenging assumptions and reducing costly pivots down the road.

🔥 It builds understanding and empathy for users across your organization, leading to human-centered products.

Are you truly uncovering your users' unmet needs? Or relying on assumptions and just building what they ask for?

#ux #research #design

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