SUNDAY

Flexible payment strategy and design for D2C eCommerce platform

CHALLENGE

Fuego helped the client craft a flexible, pay-as-you-go experience for their eCommerce site to increase conversion rates and customer retention while making the D2C product accessible to a new subset of customers.

WHAT WE DID

Competitive Analysis, User Research, Usability tests, Rapid Prototyping, UX Strategy, User flow mapping, Collaboration with engineering

THE RESULTS

Clear concise communication of value and price transparency and high visibility into subscription package contents. Redesign of cart flow across multiple iterations and A/B tests
The client wanted to make plans accessible to all homeowners which led us to explore simple to understand bundling, pricing, and checkout options. 
Fuego UX's work became essential for the client's daily processes, which users have also praised.
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FEATURE TITLE
Customers can pay an equal amount every month in a given annual plan.
FEATURE TITLE
We wanted to be flexible by allowing 
customers to pay based on the content
they’re receiving per month.
FEATURE TITLE
Establish a purchase plan on the go. We wanted to optimize the experience on mobile for user convenience.
FEATURE TITLE
Establish a purchase plan on the go. We wanted to optimize the experience on mobile for user convenience.